In this episode, Kevin chats with Rani Al Hajji, a seasoned expert in consumer goods and marketing, about the importance of staying focused on the end user. Rani shares insights from his career at L'Oreal and Colgate, emphasizing the importance of understanding consumer needs and maintaining a balance between product obsession and customer feedback. He also discusses his transition to advising startups, helping them define and articulate their value propositions. The conversation touches on the art and science of innovation, the significance of diverse perspectives, and practical steps for founders and product managers to stay customer-obsessed in their development process.
Resources:
Rani Al Hajji on LinkedIn
Timeline:
00:32 The Importance of Customer Focus
02:52 Rani Al Hajji’s Background & Experience
05:35 Challenges & Insights in Startups
08:58 Balancing Innovation & Customer Feedback
14:55 Corporate Innovation at L'Oreal & Colgate
25:41 Advising Startups: Value Proposition & Market Fit
42:16 Practical Advice for Founders & Product Managers
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192. Consumer-Centric Innovation (w/Rani Al Hajji)